Ever since I started my business back in 2004, I’ve cringed a number of times at the name I picked. It’s awfully hard to tell someone over the phone how to spell “C2IT Consulting”: “C, The Number Two, I, T, Consulting…. Inc.” And then there was Google. Sure, if you typed in C2IT Consulting, our site was up there, but just “C2IT”? Oh no, that went to some defunct product of Citibank that had tried (and failed) to rival Paypal.
But no longer! Google C2IT, and our company site is #1! Yeah! What good that does, I don’t know… Why I even thought to look today, I don’t know. But I did. And it was one of those little reminders that there are so many things out of my control – and yet, when I wait, plod along on the course that is set for me, and allow things to “work out” as they should, there’s a good chance (and the word “chance” is used ever so lightly there) that it’ll work out.
Sounds a lot like the book of proverbs. They’re not rules, but they are guides. And they just seem to make a lot of sense.